Now they’ve developed several versions of this cream and the latest is called Rénergie Multi-Glow. It's called Rénergie, and it was presented as an antiage cream. IR: Well, for example, I’m doing a new advertisement for the cream 30 years ago. But I stopped modeling all together and eventually even working less as an actress. Lancôme was the most known because it was a big company, and because the campaign was so successful. You just say, how do I live well through the different chapters of my life, that’s what people seek. We dream to be elegant and sophisticated, but young? We know at the beginning from the moment you’re born you’re going to grow older, so don’t deny that reality. So I asked my friends: Do you really dream to be young? A lot of them said no. The thought was you have to have a young-looking person sends the message "eternal beauty is youth." Obviously, I didn’t agree, and it hurt me because I felt that I wasn’t alone. IR: Well, they didn’t say, “You’re too old to be beautiful.” The rationale was that women dream to be young, so you cannot represent that dream when you’re not young anymore. GLAMOUR: Honestly, I can’t fathom what it must feel like to be told, essentially, that you’re too old to be beautiful. In spite of the evidence, they interpreted it as "Women say they like it, but they really don't." So they let me go in spite of the fact that research confirmed I was successful. And 40-year-old women "dreamt to be young." This was despite the fact that marketing research said women were happy to see a model in her forties. Which is crazy! At the time, I was told they knew their clients were 40, but advertisements represent a dream not reality. One of the questions I asked her is why do you want me back? Because 20 years ago there were some bad reactions-people were offended that a woman at 42 was fired because she was too old to represent women. Isabella Rossellini: When I met the General Manager of Lancôme International, Françoise Lehmann, I was really surprised. GLAMOUR: How does it feel to be back at Lancôme after such a public breakup? Ahead of the launch, Glamour caught up with Rossellini to talk about ageism in the modeling industry, the language used to describe getting older, and why "still" is a dirty word. This time with a new message and a beautifully shot campaign by Peter Lindbergh. This spring, she's returning as the face of the Rénergie line she repped nearly three decades ago.
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